reach out and touch someone

Players: (left to right) Tony Fernandez, Cal Ripken Jr., Alan Trammell
Card: 1988 Score #651
Errors: Good thing you mentioned that's Ripken Jr. - I thought it was his dad. What, no love for Kurt Stillwell? Alan Trammell's hand appears to be both behind and in front of Ripken - defying the laws of physics. Where's Tony Fernandez's left hand headed?
Comments:
CV for Joe Pignatno
Objective
To integrate consumers' passion for America's past time with "underground" advertising that will increase exposure for high-quality brands with profit margins greater than 23 percent or a annual revenue projection in the top 14 percent of U.S. companies
Work experience
Integrated product technician, Score Baseball Card Co., 1987-1989
- As part of the design team, I helped to coordinate and select the set's trademark random color scheme which led collectors to increase time spent with each card by 45 percent in the first 3 months. Design also encouraged cross collecting that manifested in a 1.2 percent increase in pack sales.
- Assisted with the developed Score's "Super" collection which included multiple stars on one card (a 300 percent increase), with players posed in random manner that was non-threatening to consumers.
- Worked on Score's bubble gum transition team that moved the company from sugar-based inserts to small, collectible cards that included trivia and subliminal messages, leading to a 73.4 percent increase in sales to ADA-backed vendors.
- Implemented a lucrative contract with several Fortune 500 advertisers to sell space behind the heads of Major League baseball players. Ads reached target audiences with long-term growth potential and led to an 2.3 percent increase in brand visibility within the first 18 months.
- Served as lead negotiator with Winston Salem Tobacco Co., Budweiser and Hilltop Machine Gun Co., to integrate product messaging onto cards, increasing brand awareness by 16 percent in target demographic, young males 4-12.
- Other duties as assigned.

Unemployed 1986-1987
- Working on novel about Spanish American War's impact on the immigration of the American Tern. (unpublished)

High-value target interrogator, CIA, 1983-1985
- Worked to elicit information from individuals identified by the American government as enemy combatants.
- Assigned to Private Sector Partnering Team that infused pamphlets dropped on foreign soil with brand-based suggestions.
- Other duties as assigned.

Eastern Illinois University, lab assistant, 1982-1983
- Worked in English Composition tutoring labs, with a focus on 16th French poetry and the works of Emily Dickinson.

References available upon request.
Scoring: F6